Last night, I witnessed and participated in an event that demonstrates another example of the power of Social Media:

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Something has cropped up frequently, when dealing with one of the prime objections to building community using Social Media tools:  it takes too much time.  What a strange objection.
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The blogosphere this week was alight with the news that a new company, “Cherp“, had been created solely to consult with clients on how to use Twitter.

Huh?  Like many, I question the business model based on one tool (sorry, “platform”) with a micro-purpose.
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We’ve all come up against that frustrating, technological monster, the Interactive Voice Response (IVR) system.  It takes forever to find the right option, and if there is ever a possibility that you can actually speak with someone live, it takes another lifetime waiting on hold listening to badly recorded music.

In the current days of a highly connected world, the IVR system is a very loud and clear message to your customers, that you have gone to great trouble and expense to ensure that you cannot speak to them.

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I was bumbling around the internet looking for something, as you do, and came across an interesting post from Penelope Trunk.

Penelope is a career adviser, author of Brazen Careerist: New Rules For Success, and an excellent read as a blogger.  She is brash, honest, witty, and gives a lot of herself in most posts.  You should check her out.

Why am I blogging about a career adviser on CXMatters?  Read on.

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The continually increasing use of social media has created enormous pressure on organizations to understand how the use of these technologies affects their own strategic path.

Social media is all about conversations.  Are your customers and/or stakeholders talking about you?  Should you join the conversation?  Or perhaps, start a conversation where none exists?  What kind of Community eXperience does your organization need?
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Jenn over @ memelabs recently posted a brilliant analogy comparing social networks to high school.  A sniggering must read.  I encourage you to visit and add your own submissions.

Funny thing is, I recently started a social network for my own high school reunion, happening this weekend.  Some things never change…..

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The take up of Twitter seems to be on the rise. No, I’m not an industry analyst and I don’t have any figures to prove it. It’s the perceptible Community buzz, and stream of new applications, that lead me to this conclusion.
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I’ve been using Twitter quite a bit lately. I signed up for an account months ago, but without a good search interface it was a little bit like finding your way around a strange place in the dark. Now that you can find people by location, name, or email, I’m just starting to get a feel for Twitter’s power.

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I’ve decided to list a few of the places you’ll find me out there. Maybe we’ll bump into each other.

(Still in line waiting for a BrightKite invite tho’, hint, hint, anyone…)

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